NUS_IT_Report_Card_2024

14

Hitting High Notes in Learning Enhancing the Learning Journey

Under the NextGeneSIS programme, NUSHub is a university wide CRM system dedicated to enhancing student engagement from prospective students to alumni and lifelong learners. It reinforces NUS’ digital presence through standardised marketing tools, ensuring a seamless and holistic experience for learners throughout their academic journey. The system offers personalised content and integrated omnichannel communication tools, creating unified

learner and FAQ portals. This fosters lasting connections with students, alumni, and prospects. Enhanced marketing capabilities will boost conversion and retention rates, thereby strengthening the NUS community and maximising ROI for substantial financial growth. NUSHub provides a comprehensive view by capturing and integrating students’ digital footprints, communications, and academic histories into a single platform. This holistic approach enhances inter-department collaboration, automates workflows, and elevates the overall customer experience. The NUSHub project represents a transformative leap towards a unified, efficient, and engaging NUS experience.

NUS will benefit from enhanced staff productivity in serving over 45,000 students and 250,000 alumni.

L

(NUS L Applica